Jul 11, 20201 min read

Persian tradition for the modern world

When Chireh Dast wanted their quality Persian Pistachios modernised and offered to the wider world they spoke with Iranian packaging designer Taha Fakouri about contemporary packaging.

Taha used imagery of a traditional Iranian character on the packaging to give the product the depth of character it required but allied it with digital printing and a varnish effect on the paperboard, aluminium and plastic box substrates to make the new packaging secure and stand out on the shelf.