New gift packaging design for El Rayo Tequila

Saxon Packaging has been supporting El Rayo with its packaging since early 2019.

The autumn of 2020 saw Jack Vereker, co-founder, El Rayo Tequila, requiring a new luxury gift packaging solution for premium tequila. Named the ‘T&T Gift Box’, this corrugated gift pack was designed to hold two 5cl bottles of the company’s flagship products (No 1 Plata and No 2 Reposado) and four cans of Indian tonic.

Emma Bishop, internal sales co-ordinator, Saxon Packaging, and the in-house design team quickly got to work to bring this design to life.

The new die cut gift box is modelled on a FEFCO 0427 design that has been (CMYK) litho printed and enhanced further with the luxury embellishments of gold foil blocking and soft touch laminate. Collectively, they have come together to produce a striking design.

To keep the contents secure and to provide an aesthetic presentation platform for El Rayo Tequila’s products, the T&T Gift Box was kitted out with a bespoke litho printed internal fitting.

Both the external gift pack and the internal fitting were die cut using a Bobst-Vision Cut.

‘Having worked with El Rayo Tequila on a previous packaging design, we already hand an understanding behind its brand, ethos and overall look and feel. This made it far easier to align with what it was trying to achieve with its product packaging,’ said Emma.

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El Rayo Tequila - https://elrayotequila.com

Saxon Packaging - https://www.saxonpackaging.co.uk

Bobst die cutting - https://www.bobst.com/usen/products/flatbed-die-cutting/die-cutters/

FEFCO - https://www.fefco.org