How do you turn a washcloth into a masterpiece?

Some people sing in the bath and some come up with new ideas there!

Inspired by portraits at the Rijksmuseum and hairstyles of the historic characters portrayed there by the likes of Rembrandt, Lesha Limonov came up with this new Art Sponge packaging design.

Approaching the task with humour they turned the characters hair into the shower sponges with show through on the printed boxes via die-cut holes, allowing the consumer to touch the product and creating and interesting 3D effect which has now expanded into an entire range of products and designs.

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