Goodrays, a London based start up specialising in CBD drinks, has worked with DS Smith to increase the environmentally friendly credentials of its e-commerce packaging.
A combination of an easier to fold bespoke design to house the carbonated drinks, fibre based materials and an innovative cutting tool has resulted in an estimated carbon footprint reduction of 20%. The changes mean that more product is able to be loaded into a van – up to four times more – meaning fewer trips to suppliers and a reduction in travel. Made out of 100% recyclable content, the finished design also has a reduced thickness, further saving on materials.
Goodrays’ founder Eoin has been working in the CBD industry for over a decade from cultivation, manufacturing, regulatory and now consumer goods. Spotting a gap in the market for high quality CBD drinks and products that were backed by science and developed in a way that had as little impact on the planet as possible, the company started trading online at the end of 2021. Initially stocked online on platforms including Goodrays.com, Amazon and Ebay, the brand is now sold in in major supermarkets such as Tesco, Sainsbury’s and Waitrose.
Anne Curtis, business lead for e-commerce at DS Smith, commented: ‘It has been incredibly rewarding working with Goodrays given the alignment of its brand values with ours. Sustainability is in our DNA, and that is evidently the case at Goodrays too. We are delighted we have been able to provide a packaging solution that will drive down Goodrays’ carbon footprint and lead to fewer delivery vehicles on our roads.’
Ben Simms, head of operations, Goodrays, said: ‘We are a fast growing business that is determined to get the highest quality products into the hands of our customers while being as kind to the planet as we possibly can. For us, it is critical that any partner we work with is aligned to those values. Working with DS Smith on this innovative new packaging has allowed us to develop something that has customer insight at its heart, while also contributing to our mission to be a sustainably conscious and profitable business, as we have hugely valued their support as we look to scale our business.’
Comments