Durham Box delivers bold IWD gifting packs for Rheal Superfoods

Durham based corrugated packaging specialists, Durham Box, has recently worked with Rheal Superfoods to create a vibrant custom gifting pack for the brand’s International Women’s Day (IWD) campaign.

Focusing on celebrating and empowering women, Rheal Superfoods curated a special IWD gift pack for over 70 influencers, women’s health advocates and brand ambassadors. The campaign aimed to help recipients 'glow on the inside and out’ and featured a selection of wellness focused products from brands such as Wild, NEOM, Elemis, Hairburst and Hair Syrup.

The limited edition, digitally printed packs, designed and produced by Durham Box, reflected both Rheal’s brand identity and the celebratory theme of IWD. Manufactured from 180 cc/125 wk EB flute, the e-commerce postal pack featured a self-seal closure and ripper for ease of use. Visually striking, the inner liner showcased a vibrant gloss pink finish, while the outer layer used white kraft board with a mock kraft print and bold pink typography.

Charlotte Ali, co-founder and chief brand officer at Rheal Superfoods, said: ‘They looked fantastic! We were very pleased with how they turned out. The packaging was based on our existing e-commerce design, but featured a fresh twist, replacing our usual green branding with pink to celebrate the IWD campaign. Our influencers and ambassadors adored them.’

Produced in a run of 100 units, the custom designed pack made an impact and strengthened Durham Box and Rheal Superfoods' ongoing collaboration.

Sally Caton, business development manager at Durham Box, added: ‘It is always a pleasure working with Rheal Superfoods and this campaign was no exception. The IWD boxes were a fantastic opportunity to get creative and deliver something meaningful. We are proud to have played a part in helping Rheal bring this vision to life.’