Colpac re-designs kraft baguette boxes for increased visibility

Colpac has announced the evolution of its kraft baguette box, re-designed to deliver maximised visibility, cost savings, and operational efficiency.

With continued evolution of the artisan bakery trend and 76% of consumers being very quality led when making food to go choices, larger bread formats are becoming a popular method of presenting gourmet sandwiches to deliver value for consumers. Perfectly suited to artisanal cafes and delis, higher end contract caterers and sandwich manufacturers, Colpac’s updated baguette box meets the evolving needs of today’s food to go market.

With increased visibility, the new box better showcases customers’ food products through a newly designed, over-edge window. This helps customers to display fresh baguettes at their best, enticing consumers to purchase.

Time is everything in fast paced foodservice environments, with catering teams preparing for busy lunchtimes. Colpac’s new baguette boxes are quick to construct, streamlining the packing process back of house or at made to order counters. The packs can be formed and filled more easily, with a crash lock base at one end and simple tuck closure at the other, helping businesses to reduce fill time.

The new kraft baguette box is more cost effective than its previous version, helping customers to manage costs without compromising on quality. Further cost savings can also be made with regards to Extended Producer Responsibility (EPR); Colpac’s team lightweighted the box by creating a refreshed design which utilises less material, allowing for more units per tonne. For customers looking to optimise transportation and storage, the new boxes are also delivered flat which enables larger case counts and increased pallet quantities.

‘We understand the pressures foodservice businesses face to balance sustainability, efficiency, and cost,’ said Andrew Grimbaldeston, managing director. ‘Our new kraft baguette box offers our customers a value added solution with lower operational demands and increased EPR efficiency, all at a lower cost.’

Manufactured from FSC certified paperboard, at the company’s UK factory, the new baguette boxes have assurance of utilising sustainably sourced materials. The paperboard also contains recycled material and is widely recyclable within the UK’s recycling system, meaning this packaging is categorised as ‘green’ in the UK’s new Recyclability Assessment Methodology (RAM).