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A glorious ghostly concept

Oct 12, 20201 min read

Congratulations to Pavla Chuykina, a senior agency design director from Melbourne, Australia, on winning the first ever Platinum Award for Professional Conceptual work given by the Pentawards.

The idea behind this conceptual piece for Happy Ghost old rum is of a ghost that first made an appearance in 1916, who has been spotted in recent years on the shelves of liquor stores. To create this character, the design uses a deep indentation at the bottom of the bottle and adds a pair of ghostly eyes to it, whilst the glass creates a dark fog and mystical atmosphere. We love it.


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