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I'm not in a box

Leaning on quick demographic research when developing packaging strategies and designs can be dangerous. Many people today are not a-typical and cannot be boxed into likes and dislikes, or even things that 'should' appeal to them. The older generation may well be into playing computer games and going to the gym, whilst young people may have a liking for gardening and traditional arts and crafts. Packaging plays a crucial role in attracting customers and communicating a produc

29 minutes ago2 min read

Texen continues Lancôme collaboration, mastering the technical complexity of Lash Idôle Curl Goddess

Luxury beauty packaging manufacturer Texen has applied its industrial expertise to create the edgy new pack of Lancôme’s latest mascara, Lash Idôle Curl Goddess. The project involved complex technical processes and decoration techniques especially developed in collaboration with the L’Oréal brand, to deliver a premium solution that is visually stunning. Launched this year in Europe and the US, Curl Goddess boosts lash curl and volume, with a twisted 40° mascara brush. The b

1 day ago1 min read

Tamperproof along the supply chain

Herma has introduced a tamperproof self-adhesive material HermAvoid checkerboard (type 935) especially for challenging applications on rougher (transport) cardboard. This is because demand for security labels is growing robustly: the market is expected to grow by around 7% annually worldwide over the next few years. While sales in 2023 were just under 32 billion dollars, Grand View Research, one of the leading international market research specialists, estimates that this fig

2 days ago2 min read

Sleever and Avery Dennison lay the foundations for tomorrow’s smart sleeve label

In response to the rapid evolution of distribution models, rising regulatory requirements, and the growing number of product references in the beauty and makeup market, Sleever and Avery Dennison have announced the launch of Inventra – an intelligent product that integrates RFID technology into the shrink sleeve label, designed to support the sector’s future transformations. Inventra reflects a shared conviction between the two partners: packaging is set to become a strateg

3 days ago3 min read

Amcor creates inclusively designed lightweight cap for Wattwiller

Amcor has unveiled a lightweight, ergonomically designed closure for Wattwiller, a premium water brand sold in France. The new customised tethered cap is a collaborative project with the brand’s owner Spadel. Wattwiller is a natural mineral water with zero nitrates and low sodium, a combination that gives it a neutral and balanced taste. The brand is committed to reducing its carbon footprint and in 2020 became the first French SME in the water market to achieve 100% carbon

4 days ago2 min read

Earthnutz launches high protein peanut crisp range in Sonoco’s fully recyclable paper can

Earthnutz, a new mission led UK snack brand founded by Abby Singh, has officially launched its Peanut Protein Crisp range. With the aim to become the nation's healthiest crisp, Earthnutz delivers high protein, high fibre and clean label ingredients for consumers looking to feel better through food. Abby has selected Sonoco’s fully recyclable 95% paper based can solution to support both product performance and sustainability objectives. Sonoco’s rigid paper can contains up t

Jan 302 min read

Innovation Gallery 2026: Ten innovations take centre stage at Packaging Innovations & Empack

Packaging Innovations & Empack 2026 is to spotlights ten of the most original packaging solutions, showcasing design led, problem solving innovations that meet real world industry needs. The exhibition has announced the ten packaging innovations selected for the Innovation Gallery 2026, a curated showcase celebrating the most original, impactful and commercially relevant developments from across the global packaging industry. Selected by an expert judging panel from a hig

Jan 295 min read

Amcor and Alter Eco collaborate on lighter-weight, paper based chocolate packaging

Amcor (has partnered with French organic snack producer Alter Eco to introduce a recyclable, paper based and reduced weight packaging solution for its 200 gram chocolate range. Alter Eco produces chocolate using carefully selected organic cacao, sourced through fair and transparent supply chains. Grown by small scale farms organised in cooperatives, the cacao reflects the company’s commitment to responsible sourcing and product integrity. As part of its broader sustainabi

Jan 282 min read

Material ConneXion comes to the UK for the first time with exhibition of innovative materials

Material ConneXion (A15, hall 2) is coming to the UK for the first time with a curated exhibition of 45 innovative materials. Global materials expert Andrew Dent brings a selection of sustainable plastics, pulped fibres, and designs to Packaging Innovations & Empack 2026 in Birmingham, showing how smarter material choices can reduce waste, improve performance, and transform the products we use every day. From evolved plastics to advanced pulped fibres, lightweight protectiv

Jan 272 min read

Innovation unwrapped at Packaging Innovations & Empack 2026

At Packaging Innovations & Empack 2026, the biggest businesses and the brightest minds deliver an unmatched level of imagination and ingenuity that will drive the packaging industry forward towards a brighter and better future. When the doors open on 11 February at the NEC in Birmingham, packaging will take another leap forward in its transformation into a future forward manufacturing industry. This will be driven by demand for more efficient and sustainable options and f

Jan 265 min read

Paris Packaging Week 2026: A global showcase

On 5 and 6 February, Paris Packaging Week celebrates its 25th anniversary, bringing together 930 exhibitors from more than 40 countries to hall 1 of Paris Expo Porte de Versailles. Representing a wealth of expertise, innovation and craftsmanship, the event has become Europe’s premier showcase for premium packaging. This latest edition welcomes 155 first time exhibitors including Carré d’Ébène, Drago, MCC France Ouest and Thepenier Pharma & Cosmetic, showcasing new expertise

Jan 235 min read

Hopleaf Pale Ale restored to iconic status by bluemarlin

Hopleaf Pale Ale, one of Malta’s most cherished beer brands, has unveiled a bold new visual identity by brand design agency bluemarlin, marking a confident return to relevance for the historic brew. First introduced to Malta in 1928, Hopleaf’s iconic red leaf had gradually lost its presence amid increasingly generic beer design. bluemarlin set out to restore its status by re-positioning Hopleaf as a soul filled classic reborn – honouring its heritage while appealing to a ne

Jan 222 min read

Museum of Failure makes UK debut at Packaging Innovations & Empack 2026

The Museum of Failure will make its first ever UK exhibition appearance in February at Packaging Innovations & Empack 2026, bringing its globally recognised collection of famous flops, misguided ideas, and misunderstood innovations to the UK packaging industry for the first time. The exhibition will invite visitors to explore how mistakes, misjudgements, and unexpected outcomes are not the opposite of innovation, but often its starting point. From Kodak’s early digital came

Jan 218 min read

Reusable packaging helps national retailer take control of backroom logistics in over 4000 stores

The modern retail backroom is doing more than ever: e-commerce returns, ship from store, same day pickup, seasonal surge management, and more. But the physical layout and tools used to manage it haven’t changed much. To meet these demands, a major national retail chain has adopted The Last Box, Returnity’s reusable packaging boxes, in thousands of its highest volume locations. The system replaces disposable cardboard and other outdated packaging never intended for modern re

Jan 202 min read

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Unboxing creativity

Mondi’s Pergraphica is a beautiful portfolio of premium uncoated fine papers designed for the exacting needs of creative

professionals in both commercial and packaging design and print.

Since its launch, numerous designers, printers and publishers have made the switch to Pergraphica design papers – and are delighted by the results.

Known as ‘Paper for Perfectionists’, Pergraphica fulfils the most demanding requirements for elegant printed documents while meeting top sustainability standards. The portfolio provides excellent printability on a choice of textures, shades and weights.